When was the last time you actually phoned for a cab? Or took a photo without a social media platform in mind? We’ve been living in the digital age for decades – but now technology has reformed how we behave, ushering in a new wave of convenience and individualism. And though the internet is filled with overnight ‘experts’, truly knowledgeable new voices are earning their power: with the ‘like’ and ‘follow’ buttons as our ballot boxes, we continuously vote in – and vote out – a culture and fashion meritocracy. In this issue, we celebrate seven South African menswear icons who are combining their technical expertise, influential personal style and social media dexterity to reshape the entire industry in every aspect – from design and marketing to show production, photography and commentary (p46).
And as our view towards style influencers has widened, the very structure of what’s considered mainstream is being reimagined. Leaving behind conformity and primitive, binary interpretations of diversity, fashion’s new muses are more unique, yet more relatable and more representative of society, in all its shapes and colours, than ever before (p58).
Few fashion houses understand how tech integration alters our behaviour better than Burberry. The label has rolled out chip-embedded garments and is the first fashion house to launch a channel on Apple Music – all under the guidance of Christopher Bailey, Burberry’s creative director and CEO, who details what’s necessary to helm a design-focused company in 2015 (p112).
GQ Style South Africa - Volume 8, 2015
English | 140 pages | True PDF | 44.00 Mb
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